Mike started with the Jack Cust Baseball Academy back in 2001 and served as a coach and instructor for many years before making his way into sales in 2008. As Director of Program & Event Sales, Mike was responsible for attracting teams from across the country to play at Diamond Nation. During that time he developed thousands of relationships with coaches and organization heads in order to create successful tournaments for years to come. Mike's responsibilities now as Asst. GM are directed towards the overall management of the company.
Mike was drafted by the St. Louis Cardinals in the 35th round in 2001 but did not play professionally. Like his father Jack Cust Sr., Mike earned a baseball scholarship to play at Seton Hall University from 2002-2007 and during that time he studied at the Stillman School of Business in which he majored in Management.